Camp Winnarainbow
Camp Winnarainbow is a Mendocino, California summer camp dedicated to helping children from all backgrounds develop community, self-confidence, and artistry through circus and performing arts.
- Web Development
- Web Design
- Visual Identity
- Project Management
Overview
This project delivered a complete transformation of their digital presence, including a refreshed visual identity with a new logo and color palette, paired with a redesigned website that captures the camp's vibrant energy.
Working closely with camp staff, I led a comprehensive content strategy initiative informed by industry-standard information architecture research, ensuring clear communication of both the program's philosophy and practical details families need. Built on a foundation of custom, reusable WordPress blocks, the site is designed to scale gracefully as the camp continues to grow and evolve.
