Camp Winnarainbow
Website and visual identity for a Mendocino, California summer camp dedicated to building community and artistry through circus and performing arts.
Technology
WordPress
Roles
- Web Development
- Web Design
- Visual Identity
- Project Management
Overview
This project delivered a complete transformation of their digital presence, including a refreshed visual identity with a new logo and color palette, paired with a redesigned website that captures the camp's vibrant energy.
Working closely with camp staff I helped to lead an overhaul of the site's content strategy and information architecture by reviewing industry convention and uncovering user needs. Built on a foundation of custom, reusable WordPress blocks, the site is designed to scale gracefully as the camp continues to grow and evolve.
